Southern Avenue Share Soulful New Track, ‘Control’

Southern Avenue Share Soulful New Track, ‘Control’

American Blues Scene Staff

Album produced by Multi-GRAMMY® winner Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene)

Southern Avenue today shared their new song “Control,” the third track to be released off the forthcoming Steve Berlin-produced album, Be The Love You Want, due out on August 27 via BMG/Renew Records.  

“The song ‘Control’ is the voice of self-discipline that you hear inside your head,” said the song’s co-writer Tierinii Jackson. “There’s something about the repetition of the word “control” in the hook sticks with you, and hopefully that can be the voice that carries the listener through whatever journey they are on.”  

Southern Avenue seamlessly bridges the power of Memphis soul with jam band liberation, gospel blues, and R&B to craft their own timeless brand of American music. The ambitious sonic approach expertly complements Be The Love You Want’s rich themes of self-love, self-empowerment, personal accountability, and the desire to push through towards something greater in life.

Earlier this month Southern Avenue released the music video for “Move Into The Light,a song about “moving from the dim moods of our minds and trusting our will to let go and have fun” explains Jackson. Earlier this summer, the band shared the song “Push Now,” along with the official music video – a light-hearted happy-go-lucky visual that showcases the band’s personality and incorporates family members from the entire Southern Avenue team.  

The third studio album from Southern Avenue was produced by multi-GRAMMY® winner, Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene), and co-produced by Ori Naftaly, and arrives on August 27, 2021 via Renew Records/BMG.

Be The Love You Want sees Southern Avenue pushing themselves towards bold new ideas of what it means to be a blues band in the modern world, bending and reshaping their musical heritage with electrifying performance, vivid production, and a remarkably clear vision.

Operating from their distinctively international vantage point, Southern Avenue has produced a wide-ranging collection of original music – predominantly co-written by Israeli-born guitarist Ori Naftaly and powerhouse lead vocalist Tierinii Jackson – that links them to their home city’s glorious past while at the same time, demonstrates their ambitious intent to evolve Memphis music to contemporary effect. With Be The Love You Want, Southern Avenue continue driving the Southern soul legacy into the 21st century, preserving its glory and tradition while striving towards something diverse, universal, and altogether their own.

The band is currently on an extensive tour that includes over a dozen previously announced dates supporting Jason Mraz.  


Southern Avenue Tour Dates:

8/14 @ Stone Pony Summerstage | Asbury Park, NJ*

8/15 @ The Anthem | Washington, DC*

8/19 @ Brooklyn Bowl | Nashville, TN w/ Maggie Rose

8/20 @ Summer Camp Music Festival | Chillicothe, IL 

8/27 @ Performance Pavilion at Sweetwater | Fort Wayne, IN w/ Samantha Fish

8/28 @ Levitt Pavilion | Dayton, OH

8/29 @ Railbird Music Festival | Lexington, KY

9/1 @ Crested Butte Summer Concert Series | Crested Butte, CO 

9/2 @ eTown Hall | Boulder, CO

9/3 @ Moxi Theater | Greeley, CO

9/4 @ Wave | Wichita, KS

9/10 & 11 @ Big Blues Bender | Las Vegas, NV

9/17 @ Mississippi Valley Blues Festival | Davenport, IA

9/18 @ Shipyard Festival | Cape Girardeau, MO

9/26 @ Roots N Blues Festival | Columbia, MO

10/1 @ Mempho Festival | Memphis, TN

10/8 @ Clay Center for the Arts | Charleston, WV

10/9 @ Wire & Wood Festival | Alpharetta, GA

10/28 @ Wolf Den | Uncasville, CT

10/30 @ City Winery | New York, NY

1/22 – 26 @ Panic en la Playa | Riviera Maya, Mexico

1/29 – 2/5 @ Legendary Rhythm & Blues Cruise | Eastern Caribbean

*w/Jason Mraz

All tour dates and up to date news available at




Southern Avenue to Perform Two “Virtual Fest” Sets on Saturday April 18

Southern Avenue to Perform Two “Virtual Fest” Sets on Saturday April 18

Press Release

If you’ve seen them live, you know what to expect. If not, then hang on to your hat because Southern Avenue has TWO virtual fest performances this Saturday.

Fiery Memphis combo Southern Avenue will be performing two sets on Saturday, April 18th. Oh, and did we mention they are for two separate festivals?

The seeds for Southern Avenue’s birth were first planted when Ori Naftaly, who’d grown up in Israel with a deep-rooted passion for American soul, blues and funk, came to Memphis in 2013 to compete in the prestigious International Blues Challenge. Although his talents were embraced by American audiences, Naftaly felt constrained in his own band, feeling the need to embrace a more expansive musical vision.  That opportunity arrived when he met Tierinii Jackson, who’d gotten her start singing in church, before performing in a series of cover bands and theatrical projects. Despite not having a record deal at the time, Southern Avenue quickly found success touring in America and Europe. They won additional attention playing some high-profile festivals and making it to the finals in the International Blues Challenge.

On their self-titled 2017 debut album, the boundary-breaking Memphis combo sparked a one-band musical revolution, embodying an effortlessly organic soul/blues/R&B fusion that reflects the band members’ diverse roots as well as their deep commitment to their chosen style. On their second album Keep On, the dynamic outfit expanded its gritty musical vision to embrace new musical challenges and a more expansive creative vision.

If you’ve seen them live, you know what to expect. If not, then hang on to your hat because Southern Avenue has TWO virtual fest performances this Saturday. Here’s the info:

Mojo Station Blues Festival “MojoFest Lockdown Edition”

This is an actual festival in Rome and Southern Avenue is performing to help raise morale for their Italian music family that’s been quarantined for months already (and who have all lost people at this point due to COVID-19).

Southern Avenue performs at 12PM CDT (5PM GMT)

Other artists include Cedric Burnside, Fantastic Negrito, The Reverend Payton’s Big Damn Band and more.

Mojo Station Blues Festival


Sway-at-Home: A Virtual Music Festival Curated by Dustbowl RevivalThis event actually takes place Friday, Saturday, and Sunday April 17, 18 & 19Southern Avenue performs Saturday, 4/18 at 6:30PM CDT (11:30PM GMT)Other artists include Luther Dickinson (North Mississippi Allstars), Dustbowl Revival and more.Sway-At-Home Curated by Dustbowl Revival

Southern Avenue